Fruit of the Earth
Mother Nature-inspired skincare that’ll make any mother proud.
Social Media
Rebranding Fruit of the Earth
Down to Earth
From their sustainable, nature-inspired ingredients to their recyclable packaging, Fruit of the Earth’s “Down to Earth” rebrand was born.
I came up with the new tagline and the new brand direction that unfortunately died with Eighty Three Creative.
We mocked up how this new look would mesh with their products, and how it may look out in the wild on banners and posters.
Down to Earth Manifesto
Skincare fully inspired by nature, mindfully made for you.
From recyclable packaging to earth-friendly ingredients, we take Mother Nature seriously.
Made sustainable, made affordable, made for everyone. At Fruit of the Earth, we believe you should have cleaner skincare for a cleaner world. Let’s get back to the basics, let’s bring it back Down to Earth.
Email Welcome Series
In addition to automated shopper emails, we also created an email welcome series to onboard new brand lovers and customers into the Fruit of the Earth lifestyle.
The Blog
You don’t know skincare unless you talk about skincare. In the FOTE blog, I covered just about everything under the sun from aloe vera and essential oils to the hottest sunscreen myths out there.